By Hagen Weiss Every gaming company understands the importance of App Store Optimization (ASO) in getting your game found by customers. In 2020, the Apple

By Hagen Weiss In past blogs, we’ve discussed much about localization strategies for games. However, what about localizing strategies for your marketing content? What are

By Hagen Weiss Whether you realize it or not, your company has a brand voice. Your website, your social media interactions, your ads – all

By Hagen Weiss Translators have a variety of tools at their disposal when tasked with translating a text. While some text is straightforward to translate,

By Hagen Weiss One of the greatest hallmarks of tying humanity together is love. The bond between a mother and child. The physical affection between

By Hagen Weiss While quality translations of any kind of game is crucial for audience engagement, translations for narrative-based games are especially key to get

By Hagen Weiss Chinese to English translation is no easy task. The differences between the two languages are vast, including: ● Chinese characters vs. English

By Hagen Weiss What is one of the top things to consider when localizing your game or mobile app? This might come as a surprise

By Hagen Weiss 2020 is a unique year, to say the least. And that applies to all spheres of the economy, including mobile gaming and

By Hagen Weiss     In our earlier post, we discussed the importance of Voice of Customer data in customer engagement. Voice of customer data

By Hagen Weiss The gaming industry continues to thrive in the U.S. According to Newzoo, the U.S. generated nearly $37 billion in gaming revenue in

By Hagen Weiss Companies in the modern age are constantly figuring out the best ways for customer engagement. Why should you engage your customers? A

By Hagen Weiss As a gaming or app company, you may be wondering, “Should I hire in-house or contract out to an agency for our

By Hagen Weiss It’s no secret that gamers are extremely active and engaged on online platforms. Their need to connect, strategize, and form relationships are

It’s no secret that gamers are extremely active and engaged on online platforms. Their need to connect, strategize, and form relationships are undeniable.   With

By Hagen Weiss With the rapidly evolving nature of social media, it may be a daunting task to keep up. However, the benefits of these

By Hagen Weiss Sentiment analysis has been a hot topic for marketers in recent years. As companies look for ways to better reach their intended

By Hagen Weiss The mobile gaming industry is probably one of the most competitive industries out there and constitutes a real challenge for marketers. Developing

By Hagen Weiss   Believe it or not, customer experience (CX) is the trend with the best expected return on investment (ROI) right now. This

By Hagen Weiss As of June 2020, there are over 2.96 million apps on the Google Play Store. As a gaming company, gaining visibility is