By Hagen Weiss Every gaming company understands the importance of App Store Optimization (ASO) in getting your game found by customers. In 2020, the Apple App Store had 957,390 games, while Google Play had 385,551 games. To stand out in the sea of gaming apps, you must pay attention to your ASO. Below, we list …
Top 3 App Store Optimization Mistakes (And How to Fix Them) Read More »
By Hagen Weiss In past blogs, we’ve discussed much about localization strategies for games. However, what about localizing strategies for your marketing content? What are some ways to effectively localize your content so that your target audience will be fully engaged? What is Content Localization? When we talk about content localization, we are speaking about …
How to Come Up With an Effective Content Localization Strategy Read More »
By Hagen Weiss Whether you realize it or not, your company has a brand voice. Your website, your social media interactions, your ads – all of these contribute to your brand voice. According to Contently, 61% of people are more likely to buy from companies that deliver unique content. Brand voice plays a key role …
By Hagen Weiss Translators have a variety of tools at their disposal when tasked with translating a text. While some text is straightforward to translate, another text requires a deep understanding of the context and some creative thinking to translate well. Let’s explore some of the most common translation techniques used by professional translators. Direct …
By Hagen Weiss One of the greatest hallmarks of tying humanity together is love. The bond between a mother and child. The physical affection between a husband and wife. The words of encouragement from your best friend. These are all obvious indicators of love. But, not all cultures express love the same way. That’s why …
Localizing Stories: Expressions of Love in Different Cultures Read More »
By Hagen Weiss While quality translations of any kind of game is crucial for audience engagement, translations for narrative-based games are especially key to get right. Gamers want not only good gameplay, but they’re expecting a great storyline. They want to get lost in the narrative and journey through the story as if they were …
5 Things to Keep in Mind When Translating Narrative-Based Games Read More »
By Hagen Weiss Chinese to English translation is no easy task. The differences between the two languages are vast, including: ● Chinese characters vs. English alphabets ● Chinese utilizes tones that the English language does not ● Chinese does not distinguish between singular or plural forms ● Chinese generally prefers the active voice as opposed …
By Hagen Weiss What is one of the top things to consider when localizing your game or mobile app? This might come as a surprise but, in our experience, it should be the degree of formality used in the dialogue between characters and when addressing gamers. Not taking this nuance into account could make your …
Formality of Speech & Cultural Differences in Gaming Read More »
By Hagen Weiss 2020 is a unique year, to say the least. And that applies to all spheres of the economy, including mobile gaming and advertising. There has been a significant increase in the number of mobile game downloads, with the current pandemic forcing people to spend more time at home and the barrier to …
Overview of Global Mobile Game Advertising and Monetization in 2020 Read More »
By Hagen Weiss In our earlier post, we discussed the importance of Voice of Customer data in customer engagement. Voice of customer data allows you to get into the minds of your customer so you can meet them where they’re at. This data can impact all aspects of your business, from your marketing …