By Hagen Weiss The gaming industry continues to thrive in the U.S. According to Newzoo, the U.S. generated nearly $37 billion in gaming revenue in 2020. Additionally, there are over 164 million adult gamers in the United States. U.S. gamers are not your typical customers. They are vocal, sophisticated, and generally have high expectations. This …
By Hagen Weiss Companies in the modern age are constantly figuring out the best ways for customer engagement. Why should you engage your customers? A Salesforce study found that customers expect companies to understand what they want before they ask. Additionally, according to customers, the three foundations of exceptional customer engagement are personalization, timeliness, and …
How Voice of Customer Data Can Boost Customer Engagement Read More »
By Hagen Weiss As a gaming or app company, you may be wondering, “Should I hire in-house or contract out to an agency for our marketing and translation needs?” Deciding between the two options is not always easy. Not only must you consider cost, but also you’ll need to account for things like expertise, …
By Hagen Weiss It’s no secret that gamers are extremely active and engaged on online platforms. Their need to connect, strategize, and form relationships are undeniable. With over 2.5 billion gamers in the world, you can bet a large majority of them are on social media. Which platforms do gamers gravitate towards? Read on to …
It’s no secret that gamers are extremely active and engaged on online platforms. Their need to connect, strategize, and form relationships are undeniable. With over 2.5 billion gamers in the world, you can bet a large majority of them are on social media. Which platforms do gamers gravitate towards? Read on to find out. …
By Hagen Weiss With the rapidly evolving nature of social media, it may be a daunting task to keep up. However, the benefits of these are undeniable. Consider some of these stats: 5 billion daily active users on social media worldwide (45% of the population) 68% of adults in the US are on Facebook …
3 Ways Social Media Enhances Customer Experience Read More »
By Hagen Weiss Sentiment analysis has been a hot topic for marketers in recent years. As companies look for ways to better reach their intended audiences, they are asking questions, such as: How can we better improve the customer journey? How do customers feel about our products/services? How do customers feel about our brand …
Why Sentiment Analysis is Important for Your Brand Reputation Read More »
By Hagen Weiss The mobile gaming industry is probably one of the most competitive industries out there and constitutes a real challenge for marketers. Developing and releasing a new mobile game is not what it used to be; there is no guarantee that it will become an overnight success or that anyone will even know …
How to Develop User Acquisition Strategies for Mobile Games? Read More »
By Hagen Weiss Believe it or not, customer experience (CX) is the trend with the best expected return on investment (ROI) right now. This means that you can reap significant benefits from investing in improving your customer service offering compared to the amount of money that you put in. What is the customer experience? …
Customer Experience Offers an Amazing ROI – Especially in the Gaming Industry Read More »
By Hagen Weiss As of June 2020, there are over 2.96 million apps on the Google Play Store. As a gaming company, gaining visibility is key to ensure your downloads and conversion rates are high. In this article, we’ll explore the importance of app store optimization (ASO) in your Google Play Store listing. We’ll also …