Top Social Media Platforms to Reach Gamers

By Hagen Weiss

It’s no secret that gamers are extremely active and engaged on online platforms. Their need to connect, strategize, and form relationships are undeniable.

With over 2.5 billion gamers in the world, you can bet a large majority of them are on social media. Which platforms do gamers gravitate towards? Read on to find out.

1. Discord for Gamers

Discord is a popular platform for gamers that allows them to communicate with one another through voice, chat, or video. It is particularly popular with PC gamers who will utilize this platform to talk with one another while playing their games.

Discord allows users to create servers where you can then set up different chat options. People can then meet, hang out, and socialize on Discord, making it an attractive platform for gamers.

2. Reddit

There is literally a subreddit for any, and every topic or game conceived. “Redditors” (i.e. users on Reddit) show up on these game subreddits and start up threads on any subject related to the game. Feedback, complaints, strategies, bugs, etc. are all discussed on these Reddit threads.

Subreddits will have moderators to ensure users comply with the group’s rules. The moderated forum makes for quality discussions and valuable insights into the minds of your customers.

3. Twitch

This increasingly popular video streaming platform brings gamers and their fans together like never before. By creating your own channel, you can stream your game live to viewers worldwide.

Twitch has over 15 million users watching streams and between 2.2 and 3.2 million monthly broadcasters. It is clearly the number one video streaming network for gamers and enjoys an enthusiastic following.

4. Steam

Steam is an all-encompassing platform that offers games, video streaming, server hosting, and other social networking services. Its service has garnered over 20 million users, with games like Counter-Strike, Dota, and PLAYERUNKNOWN’S BATTLEGROUNDS as some of the top played games on their platform.

The Steam Community is a platform for gamers to join in on game-specific ‘hubs.’ Within these hubs, users can discuss the game, send screenshots, videos, create guides, and more. It is essentially a little community where gamers congregate to network and socialize.

5. Facebook

It’d be unwise to neglect the largest social media platform in the world, with just over 2.6 billion users. With Facebook, you can reach gamers through fan pages, gaming communities, advertisements, multimedia, and more. The sheer number of users should make it a no-brainer for gaming companies to invest their marketing efforts on this platform.

iGlobe: Marketing and Translation Company for Gamers

A solid social media strategy is necessary to get your game in front of your intended audience. Additionally, by being active on various platforms, you can offer better customer service to gamers.

If you are looking for ways to get your game into a different market, contact us today!

iGlobe offers marketing, localization and translation services to gaming companies. We’ve worked with some of the top-grossing games in the world and would love to help you reach your goals!